Personal style blogging is not dead yet (heh), perhaps, but in terminal decline? There are a lot of articles suggesting that (just Google and you’ll find bunches, like this and this). I’m far from the first to write about it, but I do want to share my thoughts.
The blogs that are declining in followers are often those where we discuss what we love to wear, on a personal basis. When I started blogging in 2011, those blogs were abundant in my age group. I was giddy to find so many 40+ women who shared my love of style and wanted to talk about it.
Except for the glam and highly commercialized fashion blogs, usually produced by 20-somethings, I’ve noticed a shortage of new personal style blogs. Have the glory years ended, or are bloggers turning to more lucrative pursuits? Many have retired from blogging, or shifted their focus elsewhere – to marketing products, editing for larger sites, etc. No judgments intended of course; we all have to take care of business.
I have been wondering, however, what trends are leading to the decline of personal style blogs?
For certain, the move to simpler platforms that need only a phone or tablet is a major factor. When I started my blog on Blogger five years ago, it took me weeks to get up and running in a visually acceptable model. Instagram took a day. Facebook we shall always have with us, crabby commenters and all, but it’s less a fashion way-station than a keep-in-touch site. Pinterest is lovely for a visual, but unless it takes me to someone’s blog, I get just a glimpse of what they love.
Another explanation is that people don’t read as much as they used to. I hope this isn’t true, as reading is one of the best stress-relievers and educators of all time. But fast and visual is the trend; you know about TL;DR.
Many of my 40+ blogger friends have reduced their posting, and commenting on blogs is markedly down. I’m guilty of same, as my attention and time are drawn to new media channels. I can’t complain about my own blog’s comments decreasing when I have not been commenting as frequently on others’ sites (I do read them, though, with interest, every evening in bed with my iPad).
I hope personal style blogging doesn’t disappear, and I plan to go forward, but with more of what-I-think-and-do than what-I-wear. I do confess some anxiety about what to write. You have seen literally almost all my clothes, all my cats and most of the West Village when we travel there. I briefly considered the idea of a more politically focused blog, as I have a lot of experience working on campaigns. But my good friend Ally of Shybiker asked, “Are you ready for the hate?” Sad but true, and I am not ready for that.
Blogging started out for me as connecting with women who cared about, but were not consumed with, style. Especially as style relates to aging and the changes aging brings. And I have found a wonderful sisterhood among bloggers, those of us who have taken the time to get to know each other. Those friendships may have started with blogging but they will continue whether or not blogging remains a thing. People are always more important than clothes.
I’d love to hear your opinions, and stay fabulous,
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