Is Personal Style Blogging Dead?


Personal style blogging is not dead yet (heh), perhaps, but in terminal decline? There are a lot of articles suggesting that (just Google and you’ll find bunches, like this and this). I’m far from the first to write about it, but I do want to share my thoughts.

The blogs that are declining in followers are often those where we discuss what we love to wear, on a personal basis. When I started blogging in 2011, those blogs were abundant in my age group. I was giddy to find so many 40+ women who shared my love of style and wanted to talk about it.

Except for the glam and highly commercialized fashion blogs, usually produced by 20-somethings, I’ve noticed a shortage of new personal style blogs. Have the glory years ended, or are bloggers turning to more lucrative pursuits? Many have retired from blogging, or shifted their focus elsewhere – to marketing products, editing for larger sites, etc. No judgments intended of course; we all have to take care of business.
I have been wondering, however, what trends are leading to the decline of personal style blogs?

For certain, the move to simpler platforms that need only a phone or tablet is a major factor. When I started my blog on Blogger five years ago, it took me weeks to get up and running in a visually acceptable model. Instagram took a day. Facebook we shall always have with us, crabby commenters and all, but it’s less a fashion way-station than a keep-in-touch site. Pinterest is lovely for a visual, but unless it takes me to someone’s blog, I get just a glimpse of what they love.

Another explanation is that people don’t read as much as they used to. I hope this isn’t true, as reading is one of the best stress-relievers and educators of all time. But fast and visual is the trend; you know about TL;DR.

Many of my 40+ blogger friends have reduced their posting, and commenting on blogs is markedly down. I’m guilty of same, as my attention and time are drawn to new media channels. I can’t complain about my own blog’s comments decreasing when I have not been commenting as frequently on others’ sites (I do read them, though, with interest, every evening in bed with my iPad).



I hope personal style blogging doesn’t disappear, and I plan to go forward, but with more of what-I-think-and-do than what-I-wear. I do confess some anxiety about what to write. You have seen literally almost all my clothes, all my cats and most of the West Village when we travel there. I briefly considered the idea of a more politically focused blog, as I have a lot of experience working on campaigns. But my good friend Ally of Shybiker asked, “Are you ready for the hate?” Sad but true, and I am not ready for that.

Blogging started out for me as connecting with women who cared about, but were not consumed with, style. Especially as style relates to aging and the changes aging brings. And I have found a wonderful sisterhood among bloggers, those of us who have taken the time to get to know each other. Those friendships may have started with blogging but they will continue whether or not blogging remains a thing. People are always more important than clothes.


I’d love to hear your opinions, and stay fabulous,


Please be aware that links to vendors may be affiliate links. I do benefit from your purchases through the links on the blog.



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  1. Interesting topic. I came late to blogging and am not all that “professional” in many ways. But I think about blogging as aspirational and it keeps me writing. Words are my thing, not pictures though I appreciate them. As long as I have words, I’ll keep writing them down. So although I do have an Instagram account, I don’t do quite as much with it, because, well, words…. So keep it up, I appreciate your posts though, like many, I don’t always comment! (and I fall behind so that happens too.

  2. Funny that I should come across this post. I’m in the health and fitness genre and I also find that blogging and blog readers have declined. Or maybe it’s just the engagement that’s harder to attract. I almost gave up blogging entirely, but I feel strongly that those of us over 40 need to stay vocal, share ideas and connect. So I decided to branch out and start writing more broadly about self-care, which in my opinion includes style (although I’m not great at it).

    So I’m a little disheartened to hear that blogging is suffering in the style genre as well, but I also have to look at it this way – less overall bloggers means less competition, so there’s an upside to this shift as well!

  3. I’ve only just discovered your blog, and the Over 40 Collective, and must say that I am delighted. It does seem that style blogs, particularly by women over 40, are rare these days. Having recently crossed that threshold in the last couple of years, I feel like I’ve started looking for blogs of this type just as they’re going away. Late to the party, as usual. I do frequently feel that style blogs have less depth than they used to. While I do love the photographs, and that is a big part of why I am there, I really do want to peer more into the lives of the bloggers. I’d love to know why someone chose a particular piece and continued wearing it for the last decade or more. I also enjoy hearing about what someone is reading or about their travel plans, etc. I do understand that too much personal exposure is risky, but it’s nice to get little glimpses here and there. I like to feel that the blog really is a reflection of someone’s authentic style, and not just a photo display of whatever free clothing has been provided for marketing purposes. The latter I can get from any clothing website. I suspect that loss of authenticity is part of the reason for decline of interest. Some of the style blogs that used to interest me are now nothing more than photos and shopping lists, with no narrative at all. Once the “personal” part of the personal style blog goes missing, I usually do as well.

    To address commenting, I do find that I comment less than I once did, and I think that there are three main reasons for this. The first is that I use a reader to look through the most recent posts, and that does not display the comment section at all. If I really want to comment on something I’ll click over, but I usually don’t. Reason #2 is that commenting usually feels like such a waste of time. It’s very rare that I see a blogger respond to comments beyond the first 3-5, and even more infrequent that they respond in a meaningful way. It doesn’t feel worthwhile to comment more than one hour after a post has been published (yet here I am, days later). There are also those bloggers who only respond to the comments of other bloggers with whom they network. As a reader, that’s discouraging. I am sure that this is a matter of personal preference. I delight in a little interaction, but I imagine that there are many who prefer only to consume. The final reason for my restraint is that certain personalities can make a comment section exhausting, and I don’t usually have the time or energy to get involved. I’m sure that I need not go into detail there.

    It is nice to read that some bloggers do still value comments. Perhaps I will make an effort to lurk less and comment more, if only to show my appreciation.

  4. I guess the fact that I’m reading this five days after your posting sort of supports your thesis here! Like you, I was originally giddy about connecting with our peer group and sharing stories and pictures and comments, and I still enjoy some of those connections although mostly on Instagram. Posting and commenting on blogs seemed to become so repetitive after a while, as well as time-consuming. I also started to feel more self-conscious, so I just don’t know what to write about. I’ve thought about gearing up again with posts about living abroad or doing crafts, so it’s interesting that you’re finding fewer people commenting on your blog. It’s the feedback that makes it fun!

  5. I’ve always written from the heart and been immensely blessed that the vast majority of my readers seem to enjoy reading what I put out. Describing what I’m wearing or the many ways to twirl a scarf simply isn’t my cup of tea. That said, I have received comments in the past wherein I was told I wrote too much, I was too wordy, and/or I was over-sharing. That no one was interested to know the going ons in my world. I didn’t care then, and I don’t now, it’s my blog, my party, and I’ll write whatever I like 🙂 however, in all honesty, I’ve been feeling fatigued of late. It takes a lot to create those posts, and these days, I don’t seem to have the same amount of physical nor mental energy to do that. Yet I refuse to resort to garment-descriptive paragraphs, which leaves me in a quandary. The result of which is infrequent posting. And that very same erratic schedule translates into a decline in comments, which makes Sheela sad. And a sad Sheela is even less inspired to write 🙂 I may not comment as much as I ought to but know this, Patti, I appreciate everything you write most thoroughly. You, Suzanne, Debbie, Charlie, Tiina, Shelbee, Catherine and a few others, I read regularly and with great relish so please, do continue. Write whatever the hell you want. It’s your playground plus you hold the keys to the moderator empire 🙂 xoxo

    • Hi Sheela, I’m so pleased I came back to Patti’s blog to check out responses to this post because I have found you and your blog! As I said in my comment below, I don’t fit into any “category”/”box” and write/post photos of my life/lifestyle/clothes with stories… and agree, it takes a lot of time and energy to publish, especially weekly, blogs. I love the way you say, “it’s my blog, my party, and I’ll write whatever I like”. It also takes a lot of time reading blogs! But I have narrowed mine down to a favourite few and if I don’t manage to keep up I don’t bash myself up over trying to keep the networking thing going – because I just can’t! I’m taking a break over the Christmas/New Year holiday season in Australia and will then approach my blog in a more balanced way – and enjoy it as I did at the beginning. And if anyone else does and/or is inspired, that’s a bonus. Be true to yourself, Sheela, Best wishes, Elizabeth. xx

  6. Hi Patti, I’ve been blogging even less than most of the women commenting above and, like you, recently joined Instagram. I have been very interested in the difference between my blog and Instagram responses. I agree with everything you say above – and people literally want “instant” with no depth, I believe. I’ve “met” women on Instagram but I don’t know anything about them, I want to know more about their lives, their stories. It’s all very shallow whereas reading a blog tells me a story. I’m going to be taking a break over our Christmas/New Year and holidays and one of my first blogs will be on the very same topic re blogging. One can hope that everyone will start wanting more depth to life eventually (make that soon please!). In the meantime, please continue with your blog, it’s full of information, and your stories. xx

  7. Gosh, I hope not! I really enjoy your blog and the Visible Monday linkups (I try to click through to each linked blogger every so often, because they are all great).

    I don’t comment much, but will make an effort to express my appreciation more frequently, because I really value the creativity that goes into a good style blog. Thank you, Patti!

  8. Dear Patti,

    I read your post and was moved to comment. I’m neither a blogger so I can’t respond to those issues you raise, nor am I overly concerned with fashion trends (although looking reasonably well put together is important to me). I am, however, a regular reader of your blog.

    You’ve managed to create a welcome, non-judgmental forum for many different issues….a place where readers can come for an honest dose of truth and internet camaraderie as we negotiate the ups and downs of aging and the challenges we face as we move forward in life (physical, emotional, relational etc). I am particularly struck by the joy and confidence people bring especially on Visible Mondays. Its like high school minus the mean girls:)

    To me this is a tremendous contribution and I look forward to reading more of your work.


  9. I read this post yesterday on my phone and couldn’t comment. So now I’m back and hope I’ll remember what I wanted to say! 🙂 I enjoyed reading this post as well as the many thoughtful comments.

    I started my blog almost 8 years ago as a healthy living blog. At the time I started, I had already missed the “golden days” of that niche, or so I was told/read constantly. But for me starting my blog was a great experience because it made me refocus on me and my health. Plus, looking back there were actually many, many perks…

    When I started writing more style posts last year, the switch from lifestyle to more personal style posts happened naturally because I found it was an area of my life that needed attention. And I enjoyed connecting with other 40+ style bloggers and getting to know them a bit through their blogs. But I can totally see that seeing what someone wears becomes boring after a while and also will ultimately appeal to fewer people. Personally, I like reading posts about what someone wore (and where and why), but I can see that it can become repetitive and those kinds of posts will also likely not lead to new readers via search engine results, etc. It’s the type of post you’ll enjoy if you already “know” the blogger. That’s also why I generally don’t enjoy the more generic posts that discuss a certain color/style, etc., but I can completely see that those are the posts that overall will perform much better…

    I’ve also found that the amount of comments doesn’t show how “well” a blog post is doing. My blog comments almost always come from other bloggers (which really are a very small percentage of my readers, yet they are the “visible” ones). Interestingly, non bloggers are much more likely to send me an email if they have something to say.

    I do feel myself that I want to change my posts a bit again. I’m not sure yet where that will lead. We’ll see…

    In the meantime, I very much enjoy your posts!

  10. Thoughtful post, Patti…I am certainly experiencing the drop in comments in my sewing/fashion/travel/food/lifestyle blog, but it doesn’t particularly bother me. I am
    blogging when I feel like it, feel only a modicum of guilt when too much time happens between posts, and appreciate the connection between blogger and reader more than ever. There are very few (at least that I know about) bloggers my age and I enjoy letting people know that interest in fashion, life and all of that doesn’t necessarily diminish at
    a particular age.

    Thanks for hanging in there!

  11. I haven’t been blogging for that long… three years next month. And I know that I missed the heyday of blogging. I would miss the blogs that I read regularly… yours and about 4 or 5 others. I read them before I started my own blog… they inspired me and many of those bloggers now feel like friends.
    I have noticed a weird shift in my own readership in the past few months. First my stats almost doubled for a few months then settled back down to where they were before the jump. I have no idea why. And now when I look carefully at individual posts I see a shift in the way my blog is “consumed.” Fashion posts which used to have double the number of readers of other post topics have lost readers … at least the numbers are down. And my stats are up for the other topics which I write about. Books, fitness, life at 60 kind of topics. These are the ones which I work hardest to write and so I’m happy that they now seem to be getting a more solid base of readers.
    So…. no conclusion, here, Patti. Just observations. I still read and love your blog and would miss you if you weren’t on my computer screen every few days. xo

  12. Hello Patti,

    I started my style blog back in 2013 and now at age 51, I’m wondering “What the heck was I thinking?” Well, for one, I thought that I could get paid per click but unfortunately the style waters had already been troubled, and once I stepped in, it was too late. But because I love to write short posts, I still post regularly. I’m not on instagram, pinterest bores me, so once again, I’m left behind. But…they are other avenues, and I do have a GPS. Check us out. A mother/daughter style team of bargain hunters enjoying what we love, each other, and not giving much of a hoot on how many followers we have!

  13. I thought about bringing my blog back (I have settled even more completely into a personal style that is the native dress of the small but mighty nation of me) but then came Nov. 8 and I don’t think given current world events that writing about style even has any room in my brain. I don’t want to be doing anything that even tangentially encourages consumption, we are going to be more focused on survival (and perhaps conflict, in the short term). And I don’t want to do a political blog because I don’t step in front of moving trains as a rule. I might go back to photographing small pebbles of my life for instagram. Or maybe I’ll finally write a novel.

  14. I think we have seen a decline in blogging as the social media engagement of choice. Quite a few of the bloggers who I connected with when I began my own blog 8 years ago have stopped posting and many people, myself included, are moving over to more instantaneous platforms like Instagram that don’t require so much time and effort . I do think there will always be an audience for thoughful, well-written posts, and my blog has developed into more than a personal style blog over the years, and I will continue to post as long as I feel I have something worthwhile to say, and I enjoy it. I will never make money from my blog, but I started it so I could find like-minded people and in that way it has been a success. It’s important to me to maintain the connections I’ve made in the blogging community, many who have become dear friends.

  15. It is quite a conundrum….but if you love it, I say continue!!
    I still love seeing what others are wearing only for the fact that it gives me ideas for what’s in my own closet. And I’m a huge proponent that style is ageless (well, duh, that’s the whole idea of using my mom & step mom on the blog).
    But you really can’t blame bloggers for wanting to have sponsored posts….it’s quite a lot of work to blog, and to not get any money for it gets frustrating.
    I love the fact that you put together a post incorporating the trends noticed in your link up—I think that’s brilliant!!
    And I sincerely enjoy the communication with others when they comment…to me it’s the social aspect that I must crave!!

  16. Hi Patti,
    I don’t comment very often on a blog but I like what you have to say and I like your style. I’m over 60 and enjoy fashion and have more time now to look at blogs. Your style is fun. I like fashion blogs that appeal to my style and budget. I haven’t shopped at thrift stores but enjoy seeing what you put together with such items. Thanks for blogging

  17. Hi Patti Only recently discovered your excellent blig please continue! Very timely post as I’m just about to start blogging about being over 60, what I do and my interests including style and clothes but also thrift shopping, books, Vintage etc. . I’ve earned my livinf as a copywriter and running writing therapy and creative groups in addiction and until last year had a vintage men’s and women’s clothing shop. So now I have more time, working part time it seems a natural progression.

    Like you I’ve found it amazing to discover so many sites for the 60+ woman but far fewer in the UK that I can find. My blog is going to be a hobby not a business so I Shall give it a go! I find your blog inspiring so please keep going even if you post less regularly. Love Fiona

  18. Very interesting. I have noticed the same decline in comments and engagement. However number of followers seem to be up so somebody somewhere must still be reading fashion blog. I do hope they continue and that our attention spans do not continue to decline along with blogs.

  19. I am not a blogger ( many people would love me to do it but no time!) just recently started reading fashion/lifestyle blogs for women over 60. ( That’s my demographic) some are bloody awful….others are wonderful with great fashion ideas that recognize that yes, we are not dead yet! Nor are we all running around in nylon pantsuits wearing orthopaedic shoes obsessed with the need for hygienic ‘protection’ read: peepee pads. One issue that has turned me off are the price of garments/accessories shown on some blogs, or those who hire professional photographers to document sojourns to Europe. I can read Vogue for that kind of thing. The other odd thing is this obsession with France/Paris from those who neither speak the language or have any connection to the place. Having lived there for many years and married to a native Parisian I see a lot of it as wishful/fantasy thinking in these blogs. Believe me not all Parisenne are chic! They are very thrifty though and many outfits flogged on blogs as being what a ‘French’ woman wears are nonsensical price wise. More of an American ideal than reality. Maybe that sells blogs? Yes, I own a 800.00 Longchamp bag but only one and I will have it for life but I also wear BOG boots and a down coat ( because I am back in Québec) so I appreciate the practical. I do not get all gussied up to run to the grocer unless lipstick counts! In other words I don’t have time to plan outfits for EVERY thing I do. I am confident enough to know what I will wear for brunch, dinner date, walking my dog, going to a gallery, theatre bla, bla bla ad nauseum. I would much rather read about somebody’s lifestyle ( especially my age group) fitness, health, spirituality, sexuality…daily struggles/ successes, these are changing times. We are often dealing with illnesses, deaths,downsizing, elderly parents ( mine are 91 & 92 and live on their own) retirement, wanting to travel, lifestyle changes,adult children etc etc. I would like to know how other woman manage and their take on this chapter of life. Most of us have developed our own style and don’t need fashion advice on a daily basis although info on a great sale or product is always welcome! I think that at this age our lives are very, very rich and much more to interesting than what we are wearing. Good luck, YOU are your ‘brand’. Follow your heart and listen to the Universe. She will always guide you to your right path.

  20. I simply read blogs. I don’t comment unless there’s something to add. I miss the non-commercial ones. Way too many sponsored posts. As another of a certain age I love to get ideas from your blog (and others), but I know it’s a tough job to write often, snap photos, and publish. I am so old skool I don’t watch instagram or videos. Ah well. Love your style.

  21. Hi I love reading but rarely comment. It is interesting to learn about life, times and clothes from a different area in the world. Today I helped the daughter take their ‘clean out’ rubbish to the dump, made a cumquat marmalade, using cumquats left over from the cumquat brandy I made a few months ago – they did not taste good by themselves but the brandy – swoon 🙂 Then guested at a little man’s first birthday – so much delicious home baking – nary a shop bought thing in sight. (The sangria was yum too) My pedestrian life and so you can see why I do so enjoy your writings.

  22. Interesting post Patti and you have raised many questions on the future of fashion blogs.Maybe, as Melanie suggested the blogs that are very commercial are maybe now going in a different direction. On a personal level I have always enjoyed the blogs that are as much about the blogger and her life as the fashion. The blogging community and the friendships made are what I find important. Patti take whatever direction feels right for you.

  23. Patti, you read my mind! I was just looking through a bunch of blogs yesterday and wondered if I was the only one who didn’t just write about what I was wearing. What I do write about is probably just as banal, but when it’s only ever about the clothes and the brands there is less and less about who people are and that does seem to be a sad loss. There are great stalwarts like yourself who continue to be personalities and I’m so grateful for that. I suppose change was inevitable as this all became so much of a business. I’ve never really pursued that aspect of my blogging which may account for a declining affinity for it (I wonder why I am doing it then?), but if I even just try and talk only about the clothes like a sales horse, I feel like a fool. It’s just not me. I’m just glad I was there when it was a different thing, when it was fun and boundary pushing and hilarious and personal. And ps., I don’t think you should feel bad about not commenting all the time. It’s difficult to say a lot about something that is not a lot to start with. ‘Here are my *insert designer label* jeans’; ‘Nice jeans’. Umm?

  24. I think you should definitely include other topics besides style. And just delete nasty comments. I’ve always been interested in style, but that’s not all I’m interested in. When I started my blog, I always intended to also write about other topics, too, and I’m moving more into that direction now. In the end, it’s my blog/hobby, and for me to find it worth the time and effort, it should reflect whatever I find relevant and important at this stage of my life. If I just try to replicate whatever I think ‘people’ want from me, then it becomes a second (unpaid) job, and I really don’t need that. Also, I’m way too old and angry to court popularity, people either like me or they don’t; it had very little to do with who I am as a person. Besides, recently I’ve found that there is a lot I want to say, and it would be crazy not to use the platform I have to say it.
    I love to see personal style (although I seldom comment), but I also love to read about ideas, thougths, opinions, challenges etc. and that’s what it takes to get me to leave a comment these days: insightful thoughs on a relevant subject matter, like this one.
    So, Patti, I for one would love to hear your thoughts on a range of topics, including politics. Yes, it may be that some people don’t like what you have to say and may even unfollow you, but you might also connect with a lot of like-minded people, and make your readers realise that they are not alone with their opinions and thoughts.

  25. Hi Patti, I started following your posts this year via Feedly, and then found some other fashion bloggers via your sharing. I actually searched for what you offered because I wanted to freshen up my wardrobe as well think about a new style (I can put together a nice look, but I’m not very original). So I guess you’d call me a purpose driven reader. I now follow 5ish accounts (via Feedly, which I mention, because I’m not sure if it comes into your analytics) but am contstantly grooming the blogs – and stick with the writers who write well/use good images, pull together looks I like and who are not overtly commercial. I like bloggers who are authentic and connect their lives/themes with the wider world, and not just talk about themselves.

    I also blog on career management, I’m no expert but have learned that unless I write about things I care about, posting (and guilt for not posting), saps me.

    I enjoy your posts Patti because you’re real, likeable, generous and your writing is ‘snappy’ … I’m interested to hear your wider thoughts (so I also trust you). Therefore, a suggestion. If you want to to express your politics, or other social/cultural observations, maybe consider creating another blog – aligned but separate – so that whatever happens on your breakout blog doesn’t too much impact this one.

    Have a lovely weekend

  26. Yeah, the question. I notice that more personal style bloggers start off from Day 1 with professional/polished-looking blogs where monetizing seems to take priority over connecting with peeps. Difficult goal! As a result, disappointment can set in quickly and that feeling of malaise can spread. I feel pressure to monetize and a sense of falling short personally and publicly if I don’t adapt to that goal.

    My commenting has decreased significantly but I do usually still read my favourites. I definitely don’t subscribe to new blogs often as I try to keep up with those I already follow. Personal style blogs give me a connection to specific people and the pro style blogs are for seeing what’s going on “out there.” In the latter realm, the blogs are starting to feel REALLY formulaic.

    O also watches man-appeal YouTubes and many of them have ended because their makers are not getting sponsorships or haven’t been discovered as the next Bob Vila, etc. So I don’t necessarily think videos are the next wave either.

    My blog remains my show and tell, and I feel privileged to have met so many incredible people through it, you included. That counts most for me right now. I think many personal style bloggers feel the same way.

    As for making a blog which is more political, I’d definitely moderate comments. And I’d try to guard my real life contact information more vigilantly, sad but true. Maybe make it subscription based? I know that I sometimes feel like I’m taking a risk just expressing an opinion in a comment, which is why I find expression through my clothing powerful but also somewhat safe. Having said this, what kind of world will we have if we stop voicing opinions for fear of bullying and retaliation? Not good!!!

    I think blogging is not dead, but innovation is key to maintaining interest, I know that much. Patti, you started the whole link-up party thing – now everyone does it. You have the capability to start the next new thing too if you want. The fact you are probing this question is maybe a first step? Heh.

  27. I have to say I’m glad you have been cross posting to instagram.

    In my case, blogging old-style was time consuming, I’d have to think of something to say, wear something different all the time, remember to read/comment/etc on blogs on various platforms with no decent reply system.

    It’s been a load off my mind after my mom died to stop traditional blogging. My mental health has been all over the place. My job has changed, and therefore so has my wardrobe. I’m still one of those 20-somethings, but I was never one of those ad-enabled, free shit types.

    I do still love to read and hear from my friends (facebook), but instagram allows me that instant flash, which is about the level I can deal with these days. I don’t know if it is the same for others, but I have been minimizing my social media networks. I’ve said goodbye to blogger as a platform. My twitter use has gone minimal. I deleted my linkedin. I can’t remember the last time I was on pinterest.

    I’ve picked and chosen what sites can best link me to my friends and use those. It sucks because the fashion blog world was and is such a marvelously uplifting place and has helped me meet so many incredible people. But instead of fighting the decline, I closed my personal chapter there and decided to move on.

    That’s not to say my blog won’t some day come back in a different form – but for now, it’s been a matter of minimalizing my life.


  28. I think bloggers that are trying to make a lot of money through blogging may be on the decline. It’s a hard job. I also think some bloggers start out using the platform to express who they are and then find themselves being who they think others want them to be. It is a rough place to be for people pleasers. I even have that little Jiminy Cricket on my shoulder saying if you do this you might achieve this.

    I notice that I have more trouble finding blogs that fill my needs as a follower. I am very visual and love lots of fashion pictures and a little bit of banter about the outfit. I don’t read blogs much for information; I prefer books, newspapers, etc. I am never sure how much expertise a blogger has about a topic. I don’t like to be told how to do something but more this is how I do something.

    I believe different people have different needs. My readers tell me they like to see outfits for the most part, and they like my short posts. They don’t want me to tell them anything, just give them a glimpse into my style. I don’t expect to have thousands of readers ever and I am ok with that.

    So, long story short (too late). I think there is a blogger for every reader you just have to find each other.

  29. Very interesting post Patti. I recently returned to blogging and was blown away by the number of 40 something style blogs out there and how professional it all is. And how time consuming, extending your “brand” on all the other platforms. Although I love writing and blogging I can’t help thinking I’ve nothing original to share because it’s all been done before.


  30. Yes, blogging has been in a decline for some time now. I am a sewing blogger who tries to look pulled together, so I still have readership from other sewists, but it’s less and I receive fewer comments. Many sewing bloggers have bailed on blogs (which are a lot of work) and moved to Instagram. I love IG, but I still like to take the trouble to write blog posts. For now. Some day, I may quit. I think it’s important to do what is meaningful and fun for you, so long as you’re willing to stick your neck out. I would love to read your political posts but I certainly understand your reluctance to go there, especially with how divisive things have become in this country and the world. I’ve always felt that if it starts to feel like too much work, it’s time to rethink it.

  31. And here I thought I’d given up guilt for Lent and had conveniently forgotten to pick the burden back up afterwards! I, shamefully, am one of the “fallen-off-the-face-of-this-planet” style bloggers who not only has stopped updating regularly (for me anyway; I still do a weekly post but that’s in collab with other ladies) but has stopped commenting altogether on others’ blogs.

    I have personal reasons for my inactivity, of course, but now that I’m experiencing a mild resurgence in interest for blogging, your timely post has given me much to ponder. I definitely want to phase out of fashion because it’s murder on my pocketbook, this trying to keep up with young uns and their trends. Also, as my body settles into its upper 40s state, I find myself trading au courant for comfort and “comfort” isn’t necessarily grippingly photogenic. Too, as Suzanne so pointedly puts it, “bloggers already know what they like to wear” so posting primarily about fashion seems silly and irrelevant.

    That said, I’m wondering if perhaps I should just let my blog die a graceful, quiet death and move on to other pursuits. My little corner of the blogoverse never did garner much traffic, and the women I’ve made true connections with are really only an email/FB or blog comment away so it’s not as if I’m abandoning them. Unlike Suzanne, I have no interest in making money on the side; I really just want to write. But write untethered by deadlines, obligations and obligation. More like spontaneous blogging. ;p

    As I continue to ponder, I just want to say how much I value your friendship, dear Patti. You were one of the first style bloggers who authentically and genuinely commented on my fledgling posts and who made me feel welcome and truly part of a community. I shall always treasure that.

  32. This is such a timely post. I just saw a video two days ago saying that if you are a personal style blogger you need to “pivot” otherwise you will be left in the dust and dead by next year. What that pivot is I still don’t know.

    She also said that video is where it is at.

    Like you, I find I’m commenting less and less. Especially on blogs that don’t actually have something to say because yeah, I’m bored. I want something that engages me. I can’t keep up with my own stuff let alone comment on something mundane that doesn’t interest me at all simply to offer my support for another blogger that honestly I don’t know and don’t care about. A person only has so much time every day.

    I also think that often these types of comments are insincere. People commenting because they feel obligated because I left a comment on their blog.

    I think it is important to note that often bloggers already know what they like to wear. That is why they became bloggers, they don’t need help. So expecting other bloggers to be the people reading our posts is a bit naive. It’s the people that often don’t comment that are the ones using whatever advice we are dishing out.

    I have transitioned a bit on my blog because I now sell vintage and used clothing online and I think I am losing readers over this as I often don’t write funny stories like I used to. My focus had to change in order to continue this “hobby” so I could actually make some $ in the process without succumbing to the promotion of fast fashion.

    The connections that I have made via blogging are honestly the only reason I keep blogging. I don’t want to give up my sense of belonging to a community that I enjoy. At the same time I don’t have time for lots of new friendships via blogging because I want to maintain those that I have already. Everything worth keeping requires some work to maintain it. The shallowness of simply “hearting” someone’s Instagram post is a way of nodding in their direction but not really connecting. It’s a cop-out and a way of trying to connect with more people artificially than fewer authentically.

    Well, that’s my two cents worth anyhow ; )

    Great topic!


  33. Hi Patti,
    Being relatively new to blogging, and being “of a certain age”, I initially looked at many style blogs for inspiration. I’ve found, though, that as I get older I am less interested in fashion choices — I know what I like and what is flattering on me. I am, however, passionately interested in what women 50+ think/do and how we navigate the world from our rich perspective of knowledge, wisdom, humor and life experiences. So that’s what I write about and prefer to read these days.

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